Shayna oversees Hawai‘i Energy’s marketing and communications efforts to elevate public awareness of energy conservation and efficiency – a crucial part of achieving the state's 100% clean energy goal – and the Hawai‘i Energy brand. In addition to leading initiatives for digital marketing, advertising, public relations and stakeholder/customer outreach, she is also a producer and co-host for “Hawai‘i: Energized!” – the program’s educational series designed to make energy efficiency topics relatable for an everyday audience.
